Introducing
Dr. Songezo Soso Mata; Author of “The Basics of Entrepreneurship”.
Dreaming of starting your own business but unsure where to begin? Are you ready to take control of your future and build a thriving business? The Basics of Entrepreneurship is more than just a book—it’s a roadmap to building a sustainable and successful self-employment venture and ultimately – a thriving business.
Introducing
Dr. Songezo Soso Mata; Author of “The Basics of Entrepreneurship”
Dreaming of starting your own business but unsure where to begin? Are you ready to take control of your future and build a thriving business? The Basics of Entrepreneurship is more than just a book—it’s a roadmap to building a sustainable and successful self-employment venture and ultimately – a thriving business.
Dr. Songezo soso mata | AUTHOR OF
“The Basics of entrepreneurship” Pre-order now
How To Start A Successful Self-Employment Venture
Dr. songezo soso mata
About The Author
Dr. Songezo Soso Mata is a scholar, educator, and entrepreneur whose journey exemplifies the transformative power of education, faith, and self-determination. Hailing from Ntshingeni, Cofimvaba, in the Eastern Cape, South Africa, his academic path spans multiple disciplines, culminating in a PhD in Interdisciplinary Digital Knowledge Economy Studies from the University of the Witwatersrand. He also holds advanced degrees in commerce, information systems, satellite communications, and education.
Dr. Mata’s career is as diverse as his academic pursuits. From teaching high school mathematics and physical sciences to pioneering advancements in radiocommunications, spectrum management, and satellite ground station operations, he has consistently sought to merge knowledge with practical application. His entrepreneurial journey began through business training in the Western Cape, leading him to establish himself in satellite communications services and beyond.
As one of the directors of Tsoha Africa Skills Hub, a non-profit organization dedicated to holistic skills development, Dr. Mata champions the belief that “everyone can work.” His passion for entrepreneurship is deeply intertwined with his Christian faith, a guiding force in his life and work.
In The Basics of Entrepreneurship, Dr. Mata distills years of experience and learning into a practical guide for aspiring entrepreneurs. His book is more than just theory—it is a call to action, echoing the scripture he lives by: “Faith without action is dead.” (James 2:26)
Through his work in academia, business, and ministry, Dr. Mata continues to inspire individuals to embrace knowledge, take charge of their futures, and pursue success with faith and resilience.
NEW BOOK BY DR. SONGEZO SOSO MATA OUT NOW
The Basics of entrepreneurship
Dreaming of starting your own business but unsure where to begin? Are you ready to take control of your future and build a thriving business? The Basics of Entrepreneurship is more than just a book—it’s a roadmap to building a sustainable and successful self-employment venture and ultimately – a thriving business.
This book takes you through four essential stages of entrepreneurship:
- Ideation – Learn how to generate and refine viable business ideas.
- Modelling – Shape your vision using the business model canvas.
- Planning – Master financial and strategic business preparation.
- Formalisation – Ensure your venture is legally structured for long-term success.
Packed with practical exercises, real-world case studies, and expert insights, this book empowers you to take action with confidence. Whether you’re launching a small business or turning your skills into a profitable enterprise, The Basics of Entrepreneurship provides the knowledge and tools to make it happen.
It’s time to take the first step toward independence—because everyone can work!
